Whether you already work in the business world and just need some extra practice, or you if have never even heard of a cover letter, the NYEA Business English Program can help you navigate the high paced world of business in the world’s financial capital.
Business English is tailored for non-native speakers who seek to excel and boost their confidence within English-speaking business settings.
Course Description
This course aims to equip intermediate and advanced English learners with the language and cultural understanding necessary for success in international business environments. Emphasizing modern communication tools and practices, and relevant to today's business world.
Goals
- Master modern business communication.
- Understand and apply current international business practices.
- Enhance cultural awareness and adaptability in global business interactions.
Course Schedule and Topics
For each topic, educators are encouraged to supplement the textbook material with real-world case studies, guest lectures, and practical exercises that enhance students' learning experience and application of knowledge.
| Week 1: Communication |
| Aim of Learning: To enhance verbal and written business communication skills, focusing on clarity, conciseness, and effectiveness in diverse professional scenarios. |
| Week 2: International Marketing |
| Aim of Learning: To understand the strategies and challenges of marketing on a global scale, including market analysis, segmentation, and the cultural considerations in international marketing. |
| Week 3: Building Relationships |
| Aim of Learning: To develop strategies for building and maintaining strong professional relationships, with an emphasis on networking, negotiation, and interpersonal skills. |
| Week 4: Success |
| Aim of Learning: To explore the definitions, measures, and personal pathways to professional success, including goal setting and the importance of resilience. |
| Week 5: Job Satisfaction |
| Aim of Learning: To analyze the factors contributing to job satisfaction and how it impacts individual performance and organizational success. |
| Week 6: Risk |
| Aim of Learning: To understand the identification, assessment, and management of business risks, focusing on developing a strategic approach to risk management. |
| Week 7: Management Styles |
| Aim of Learning: To examine various management styles and their effects on team dynamics, productivity, and organizational culture. |
| Week 8: Team Building |
| Aim of Learning: To develop skills in creating, managing, and leading effective teams, including understanding team dynamics and the role of leadership in team development. |
| Week 9: Raising Finance |
| Aim of Learning: To explore different methods and considerations for raising finance for business ventures, including equity, debt, and alternative financing options. |
| Week 10: Customer Service |
| Aim of Learning: To understand the principles of excellent customer service, its impact on customer loyalty and business reputation, and strategies for its implementation. |
| Week 11: Crisis Management |
| Aim of Learning: To learn strategies for effectively managing crises within a business context, including preparation, response, and recovery phases. |
| Week 12: Mergers and Acquisitions |
| Aim of Learning: To examine the strategic, financial, and operational considerations in mergers and acquisitions, including due diligence, integration, and value creation. |
